Coca-Cola Proves Social Media Savvy With 2013 Super Bowl Commercial
This is a interesting article that I found on the website “Business 2 Business Community”, a website for different experts in business to come together and share their ideas and knowledge on their particular topic of interest. In this article, Christina Sirabian, who is the social media coordinator at Wild Frog Studio. Christina develops creative and innovative social media strategies for businesses.
The rise of social media has indoubtedly changed commercials. Christina uses the commercials of this years Super Bowl as an example. In the past, companies have put all of their money into the “game day” ad. Now, more focus is being put on campaigns, usually starting weeks and weeks before the actual. The power of the web is key in this – social media is a perfect platform in directing attention towards a future, bigger commercial.
The goal of these commercials is to create “excitement”. The excitement should not only build around the product or service, but the company and brand as a whole. Finding a way that ties social networking into these commercials is great for real-time communication with the audience.
One quote that I pulled fro this article was was Pio Schunker of Coke. He explained “People aren’t going to necessarily interact with your product unless you tell a compelling story…This is the most engaging and compelling way in to talk about Coke as the ultimate thirst quencher.”
I intend to use social networking somehow in my ad, using the ad to build the excitement that Christina expresses as being so important as well as using the commercial as a “call to action” to bring further attention and excitement to the company.
andreajanesheski 