Artists Statement
This piece navigates itself around the simple question of “What is your beauty story?” by using a variation of graphic text images, combined with fast moving shots to engage and enhance the viewer’s experience. We navigate our lives thought a sea of advertisements, beauty products, expectations, and realities. All of these things impact who we are, and how we present ourselves. Though we style ourselves differently, and find ourselves in different stages of this story, I believe there is something magic and integral about the individuality of our beauty stories. Being a young adult myself, I wanted to highlight the aesthetic elements that would appeal to others in my age and stage of life. Bright, bold, visuals combined with up-tempo, modern music, capturing a fast moving, imperfect world, a revelation into the humor that echoes our own perception of beauty and personality.
Though at it’s core serves to be a promotional piece, my hope is that it does not embody perfection as many cosmetic and beauty advertisements might. I instead created this piece to showcases the personality of the store, and the people that make it their work. This concept will ultimately build an excitement within myself and around the store, which will consequentially create an excitement and interest with our customers as we launch of a new interactive experience on the web in the following months.
Whether your beauty story is just beginning, or you’re simply beginning a new chapter, Camellia wants to be an integral part of that story. This piece navigates itself around the simple question of “What is your beauty story?” to start a conversation and call for viewers to reach into their own memories of beauty. My hope is that this video will act as an anchor for other videos that closer examine and capture the stories of those who work and shop at Camellia.
andreajanesheski 